And by the time we reach our 60s, we women apparently account for just 3% of major characters. It discovered that the percentage of female characters fell dramatically as women entered their 40s. The report tracked over 3,000 characters and more than 3,800 behind-the-scenes credits for comedies, dramas and reality programs. According to a new report by Dr Martha Lauzen, executive director of the Center for the Study of Women in Television and Film at San Diego State University, at around the age of 40, a large number of female characters begin to disappear from TV.Īnd not just on screen women are also significantly underrepresented behind the scenes, especially in director roles. It’s not just photos of women over 40 that are hard to find – we are also disappearing from television too. Women over 40 are disappearing from television
But when it comes to being represented in media images and ads for products like hair serum for hair growth, we’re virtually invisible.Īlthough it appears that photos of women over 40 years old is not what the media wants, there is a great deal to celebrate about reaching the milestone – getting older is a privilege many don’t enjoy. I see plenty of us on the streets, in supermarkets, in bars, pubs, restaurants, galleries and shops. So where are all the photos of women over 40? Real women, living real lives? It seems that we’re only photo worthy if we’re bikini-perfect 20 year-olds and younger, or haggard old women. We’re not really sure what a beach and a close up of a man’s face has to do with the menopause! Where are all the women? Where are the photos of real women over 40?
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